Exam Question

How does audience are positioned by the use of media language + The representations in Save The Children Advert + other charity AD?

Save The Children-

The narrative of this advert is that it is showing the audience a white child, which they could be connoting the fact that there are only white people in Britain as the charity wants to show how it is happening in Britain instead of Syria. Having this contrast is a good persuading tool, due to the fact the audience can see how it would be if it was in Britain. The little girl goes from having a very good life, but as it goes on it shows how the war makes it goes downhill. Throughout the advert there are constant close ups of the little girl. The audience will feel like they are going on the journey with the girl as there is direct contacts due to the close up. From the starting of the advert, there is warm lighting, which could connote the warmth of the love shown in the house. The facial expression evokes how she is feeling, she is feeling happy on her birthday. Then we are carried on to the next shots which are quick and snappy. Showing the stereotypical view of what all children do. The charity does include other ethnicities in this as the little girl has a close friend called Adam, who seems to be Asian. The audience get small hints on what is happening in the adults' world as opposing to the little girl's world, this is presented in the news on the TV that are in the background. The background music is proven to be a bit bothersome to the audience due to the fact that there is no music in the background as there are bombs soundtracks, as well as sirens, this could be a bit uncomfortable to the viewers, this could reflect how the little girl is feeling. As the trailer goes on, it goes to the warmth lighting to a washed out, grey lighting. She then moves from a nice living house, to a dark underground, this contrast is saddening persuading the audience that this is a problem that needs solving. By basing it in Britain makes it more convincing to the audience due to the fact that they wouldn't want that to happen to them. There are more contrast as to the first shots for example we first see her eat a good nice chocolate to a nasty looking bread, suggesting the changes of her life. At the end we see her get treated by who we think is the charity, selling the charity. This is a hard sell as 'Save The Children' is telling the audience what this is, and they are getting straight to the point. 

                                      

The name of this trailer is called is 'It Shouldn't Happen Here'. It starts off with the camera flowing the little boy, this makes the viewer feel like they are following the boy, like going on a journey with him. At first glance at Alex we don't think that he is in poverty, the charity could be suggesting that you can't see poverty at first glance.When we are shown him playing by himself, this could connote how left out he is to the other children due to the fact that in the background there are children playing, but Alex is not with them which could hint to the fact that he maybe being bullied for not maybe having the same thing as the other children, as his parents does not have money for any of that. As we follow Alex, we learn how he lives. We are shown the door of their house, it looks all worn out, in my opinion this is the first sign to the poverty. When Alex says 'I have to be brave and strong.'