Statement And Aims

Statement And Aims

For my media production, I have chosen Brief 2, which includes making a cross media production for a new artist or band in a genre (genre/hybrid), for an independent record label, I have chosen Independiente. I have chosen this independent record label as they do various genres, this links to how Music Marketing is looking for the target audience to be 16-35 year olds. The music that I will be doing a music video for is Warm Foothills from Alt J. This band has a range of genres, this includes: experimental rock, indie electronic, folktronica, indie rock, indie pop and art rock. The music is a very calm and relaxing music which contrasts the stereotypical view of a rock music.  In my opinion, I believe that this music has the theme of nostalgic, which I would like to incorporate into my music video when editing. My narrative of my music video is going to be based on story of a tedding bear, the teddy bear is blue which indicates the calmness of this music video as well as the music. Because some music doesn’t include the artists in their music video this could raise curiosity towards the audience as who is singing this, hence pushing them into researching the band’s name and who they are. The teddy bear is going on a journey which evokes the feeling of how the band has had a journey to come to where they are now, also the journey towards the future. In the music video, I will have a range of camera shots including close shots and long shots. In the video, I will have video of nature to connote the calmness imagery.

In my magazine, I will be including the band’s face as a group and then individual writing of information about themselves. Along with the background of the artists, how they got together. I will be promoting the music video by including some snap shots of the music video as a little sneak peek. In the magazine, I will also be including the meaning behind the music video why I have done it like this. The front cover of the magazine will have the poster of the music album there along with other aspects of the magazine, like price and page numbers, I will also include a plug of a voucher to intrigue the viewer to look at the magazine. Also on the front cover I will include “see pages” to intrigue the viewer, to go to see their information and listen to their upcoming songs. In the magazine, I will insert a section where there is information on where you can buy the album and how much it will cost. There will also be a section where there will be information of what they will be doing in the future, their future journey that they would like to do.  And social media aspects where people could follow on Instagram and other social media platform, for marketing purposes.

Luther

Episode 1 - Season 1

The first 15 minutes of Luther. It starts off with a long shot of a dark mysterious building. With a dark glomming noise in the background, giving off a suspenseful atmosphere. The background music then speeds up as the action takes place, when the audience gets the feeling that this person is getting chased. With the dark lighting and fast paced music it brings into the genre of action. The audience is then introduced to the mysterious person who we do not see the face of, this therefore makes the audience feel intrigued due to the fact that they would want to find out who is chasing this person. There is quick transitions between each frames, connoting the quick pace. The quick pace could also connote how the characters are under pressure, making the audience feel the pressure hence making them feel on edge. The audience gets a close up of the person who is running away, as he gets trapped and is unable to escape from the mysterious figure chasing him. This close up shows the audience the fear on his face and the desperation of trying to get away. The first thing the audience sees the identity of the mysterious person, is the eyes. The close up of the eyes shows the intensity, that is given off. The fact that the main character is a black male, breaks the stereotypical crimes. There is then a shot where the two people are confronted.

Music Videos

Young the Giant: Cough Syrup

In my opinion I think this is more of a rock genre. The music starts off with an underwater scene, where a person is playing the guitar, the audience gets the perspective of being under the water. Throughout the music video we see the band at an indoor swimming pool, having being surrounded to water, could link to the title as 'syrup', watery. The director, firstly introduces the audience to everything, the tank full of water, the stereos filled with glitter. Everything that is introduced the audience at first is not destroyed, or empty. It then slowly as the music goes on everything that we were introduced onto gets destroyed. It consistently goes back to the performance, of the band which furthermore adds into the genre of rock due to the fact that mostly they would have their band perform, hence showing off the rock genre. At time there are times where the lyrics would match what is shown on the screen, for example when he sings "coming up out of the blue" and then the people in the swimming pool comes out of the water. However, I feel like the music video does not have any connection to the song it self, but this is what makes it a very good due to the fact that it is very out of the ordinary.