BBC Industry

RADIO INDUSTRY : BBC   

Commercial Broadcaster :

Commercial broadcaster are programs that are owned by private company. And they air advertisements for profits on the radio.


Public Service :

This is includes the public's interest rather than commercial benefits.



The difference between commercial broadcaster and public service broadcaster is that this Commercial broadcaster is owned by private companies and they gain benefits from the airing adverts to make profits on the radio where as public service is based on the public interest rather than commercial benefits,

Context of BBC

BBC also known as, British Broadcasting Corporation, was founded in 1922. BBC is a public service broadcaster, who are funded by British citizens not by the government. They make money from tv licenses. They was a private company but moved to public service due to the fact that the sales wasn't doing good.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

Cross-Platform Marketing  

• App
• Radio
• Online
• Podcast

BBC Broadcast:

To make this relevant to everybody they broadcast this through shortwave, AM, FM, digital satellite and cable channels.