Tuesday 27 February 2018

Case Study- Straight Outta Compton


The trailer starts off with the scenery, it shows where the place is set, this then gives the audience a sense of feeling of where they are. The first frame shows beautiful palm trees with the good weather, this then contrasts with the next frame which shows crows on pylons, this could foreshadow the bad things that happen in the movie as crows are symbolic for bad things due to happen. From then on there is dark lighting connoting the bad things the will come later on in the play. In the trailer you can see that they sometimes use a narrative to match what is showing on the screen, for example there is shown "got my women and baby living there" by using this gives the audience sympathy since they think that they think that there might be something wrong, and "women and baby" are symbolic to give sympathy and the other one is "staring" this technique further more gives out emphasises on the information that is important to the audience. 

Later on in the movie you see the struggles of the main characters in the movie, this may also show the struggles of how black youth is seen as to be and been treated. They show the stereotypical view of young black people, due to the fact that they use real life things that we all know that young people from the new and social media. This therefore makes this more real life. The trailer then shows a women getting a gun ready, this may go against the stereotypical view of how women is shown, as they show her to be strong willed not weak. They then show an incident of one of the main character with the police, saying that "just trying to get home" from this we can see that he is innocent and hasn't done anything. But due the stereotypical view of young black people the police thinks that he has done something, which makes the audience feel sorry for him. Also the fact that it only shows white cops, furthermore pushes the the stereotype. The policeman says to the mother "i will ruin your life" this sounds like a threat which makes the audience feel like the police is the villain in this movie, the audience automatically despises the polices due to the fact that they go again the main characters here, and later on in the movie. There is then a close up of the main character's face when the cop slams his face to the car, this close up highlights the pain and emotion in his face. In the background there is sirens which connotes the police, as they have that in the background this connotes the fact that young people are associated with the police in a bad way. Until the studio scene, everything was so serious. The studio scene shows how their happiness, their sudden realisation of the talent, shows how this will benefit them later on in the movie. After the studio scene the music changes from a sorrowful music to an upbeat music, which then brings up the atmosphere in the trailer. 

When they have a press conference about the team, the person ask them about the "glamourised gangs and drugs" the fact that they ask about this could connote the fact that thats what they think that young black people are all about. And the fact that a middle aged white man asked this question could connote how people of their age think of the youth. And the person responses with the "our art is the reflection of our reality", he could be saying that on the behalf of all of the people. In my opinion I think that there is a message behind this movie showing what it really is as a young black person. The target audience is people that is around 40 years old. And for people who are into hip hop and rap, and there is mostly aimed at black young people. Around the teenage. Straight after the conference, the music goes back to its sorrowful music, it goes back down to the low beat. This is as soon as the police comes in, this then foreshadows the fact that there will be something bad going on. The producer in the movie claims that the police was "harassing" the main characters, this will deem to be believable due to the fact that people were harassed by police before. And the reason why the police is doing this is "because of what they look like", this furthermore shows how the stereotypical view of young black people are in the eyes of polices. There is then a long shot showing how all of the people are lied down on their bellies in a straight line, this shows that they are treated as a criminal for something they haven't done. After saying something about their "reality", police show up, this could be showing us how the police could be ruining the young lives of black people.

What seem to be a street boy rap group, turned out to be something bigger. They show retaliation against the police, this could be link to the riots. The trailer then ends with them singing, with their logo coming up at the end. In my opinion I think they spent a lot money on this movie, due to the fact that there is loads of cars used and there is the studio where they might have to rent the studio which might have cost a lot. Another reason why I think they spent a lot of money on this is that they had a lot of people in the concert so that would mean they would have paid a lot of money for the people to be there, as well as the lighting in there. The movie is produced my F. Gray Gray, who also produced the 'The Fate of The Furious' in 2017.



Analysing the viral

Here are the ways that 'Straight Outta Compton' went viral:
  • Home pride- Since it has the city of 'Compton' written down in the title. This gave the people who like the movie, a chance to put each of their hometown in this. As shown at the bottom.
  • Humour- In this generations, memes are very popular. Fans has made memes of this which furthermore send a viral view of this, which furthers their marketing and fans.
  • There is also celebrity endorsement, this would moreover makes the fans follow 'Straight Outta Compton'. 



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