Tide Print Product

Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.

This advertisement is aimed at woman in the 1950s, due to the fact that woman in the 1950s were stereotypically described to be housewives this could also be seen as domestic labour. Especially after in WWII the employability rate for women but they would still need to juggle the domestic labour which is not fair to them. However, there is a consumer boom which did lift up the spirt of the women because technology came into light and helped them for example the ESGE mixer and masher and the Miele 155/1 washing machine with mangle. This has aided them a lot as they do not have to spend 4 hours washing clothes by hand they could just put in washing machine making them save time. This is aimed at housewives in America this is demonstrated when they say "No wonder more Tide goes into American homes than any other washday product!" situated in the first bullet point. As America was the first country that was financially stable when the war ended which meant that they could spend a lot of money unlike England who was rationing food and supplies. This could refer back to the 'American dream' which is starting small and then getting big, this is setting the aspirational tone. Britain is in love with the American culture so this could be selling to woman in Britain as well. The layout of this advert is very bright and warm indicating that this is a very positive advertisement. This is also presented by the woman's facial expression which is connoting that she is very happy with the product. As the woman is looking up to the washing detergent this could be suggesting that this is an aspirational aspect that all woman should get this. This could refer back to Barthes for the gesture code, also the woman hugging the product could link back to Barthes theory. This woman could the representation of woman, she is a made up character this could be echoing Hollywood stars. The woman is wearing a headscarf symbol of housewives. This is a hard sell. There is direct address making the audience feel more involved in the advertisement, hence making more personal.  There is a graphic at women at the bottom using tide and telling us what they think of this. And their response is good influencing woman to use this, as other people has used this and it was good. The line at the bottom "TIDE gets clothes cleaner than any other washday product you can buy" by comparing to other washing products this could indicate to the audience that it is much better and it is a revolution just like the technologies that has helped them. The red against the white background makes the writing stand out more making the advertisement more noticeable to the audience. In this advert poster there is not men present in this which furthermore connotes that the audience for this is women.

Bell Hooks- White women fit more into the western ideology. This advert backs this up due to the fact that it only shows white woman in this advert no other races, this furthermore connotes that there