Film marketing poster

JOHN WICK

The poster is very dull, with low lighting but with the spot light on the main character. Indicating the genre of the poster which is action. This poster differs to other film posters as this doesn't have the directors name on it just the actor's name written at the top hence, making him the main focus of the poster. The colour theme to this poster is black and white, however the red "chapter 2" shows the importance towards this. The actor is placed in the middle of the poster and he is looking straight at the audience making the viewer feel more involved in this image. This furthermore indicates that he is the main focus. There are a lot of guns pointing at the main actor, this could give to the other audience who doesn't know of what this movie is about a gist of what the movie is about. And the fact that he is isolated and doesn't have anyone around him could connote that this movie is not the same as the others as there would always be a sidekick but he doesn't have one. The low lighting could moreover denote that this is a film noir, as John Wick is a very violent along with their action genre.

In comparison to the first poster this one has more information of the movie as this is the first poster for the first film. The line "don't set him off" could reflect something off the movie and the person holding the gun towards the viewer. This makes the audience feels intimidated by him as he has a straight face and serious and tense atmosphere, it also seems like he is holding the gun to the viewer.  The shallow depth of field in this image makes the main focus of this image the gun whereas in the other poster there are no depth of field and there are other props to make the attention to go to the main actor. The gun is used as the 'o' for the title, making the image link with the poster showing the connection between the two subjects. Compared to the other poster John Wick is holding the gun in the poster for the first movie indicating that he has the power and control. However, in the other poster there he is not holding a gun, this could connote how he has maybe lost the control as all of the guns are now pointing at him instead of him pointing the gun at the viewer.