Advertising

Slogans

• Kit Kat -"Have a break, Have a Kit Kat"
• Nike- "Just do it"
• McDonalds- "I'm Loving it"
• Red bull-  "`Red Bull gives you wings"
• Maybelline- "Maybe she is born with it maybe its Maybelline"

Shock Tactics

I believe that Barnardo's adverts has the most shocking tactic and as they use brutal imagery to make the audience feel uneasy for example( the advert below)

This advert in my believe is the most shocking advert out of all of the Barnardo's adverts. I think this because the fact that it is repeating and it is going faster and faster , brings up the tempo which therefore makes the audience feel the pressure and tension of this advert. By using brutal imagery this makes the audience feel the emotion like it is pouring out of the advert. The fact that it is repeated makes the audience remember the scenes which makes this advert memorable. Barnardo's leaves a deep impression on the viewer, the fact that the images are repeated again and again, faster and faster, makes this stick in the audiences head. This will most likely make the audience help them and call them.

Another one of Barnardo's advert, is called "Life Story". As the camera is held by a person and it is shown, makes the advert feel very personal to us. This advert slowly goes from bright colours to dull colours which could indicate how his life is now bright and happy and not dull like it was for when he was young. The characters change from who is now to slowly changing down to years, to finally a young boy, who is "scared". The fact that it has started happy and then went to sad, leaves an impression on the viewer which makes them feel sorry for them and makes them want to call to help the children. We all feel sympathy towards little children, so the fact that they have ended the advert with a young child saying "I'm scared", makes the audience feel the emotion of the child due to the facial expression and tone of the child, as well as the music in the background which makes us feel the sorrowfulness of the child.