In this advert, men is portrayed as competitive as there is a bull and Mcconaughey it almost looks like a stand off between two men. As bull is a symbol of men, as men is seen to be rough. The bull is seen to be the alpha male as it has '180 pounds' and has gained Mcconaughey's respect and that is the reason why he turned away from the bull and took the long way. Mcconauhey is seen to be the cool , aspirational, family guy, this is shown through the symbolic ring, shows that he is quite traditional. At 0:39 seconds in the advert you can see the open road which could connote freedom, but the fact that Mcconaughey turned away from that could interpret the power of respect. Towards the end you can see that the car is not going up that hill of freedom, its going down. I can tell this by the road being flat, and we do not see the open road to freedom.
Trailer- The Inbetweeners
Men in this trailer is seen to be competitive to get girls. They are all in their teenage years, as they are portrayed as nerds they are shown as sexual failures, which makes then obsessed with sexual intercourse. This is the stereotypical view of men, that they are obsessed with sexual intercourse. They are all white, racial discrimination, there isn't as single mixed raced person there. There are stereotypical view of men shown such as drinks and sports. They are coded as stupid, as they don't know how to act around women who they see as fantasy figure. They are also labelled as failed domestic male.
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