TV Campaign

Kendall Jenner Pepsi advert

 

This advert is criticized because of the message that was shown, to the audience. Some of the message that was received was that protest is like a block party. And we are not sure of what the protest is about. Towards the end it seemed like they were copying a Baton Rouge protester in 2016 called Ieshia Evans who was arrested. The fact that Kendall is white, tall kind of makes it a bit racial. Audiences are angry at the fact that it shows that they are co-opting black lives matter. Also the fact that it is Kendall Jenner giving the message connotes that Pepsi is saying the attractive lives matter. As Kendall Jenner hand the police officer the Pepsi questions the fact that they think that a beverage would resolve matters. 

Ieshia Evans- source: google images

 

Pepsi has apologized has said in their statement that it was "missed marked" and they were just trying to show "unity". Also in their statement they have apologized to Kendall Jenner for "putting her in this position". However some people are voicing their opinions by saying that it was her choice to do this advert and she never asked questions about and she is held accountable too.