Moving Image- Charity

This is advert is a narrative, it tells the audience a story of a person's downfall in life, then shows how the charity, Barnardo. At the start of the advert we have a close up of the girl's face, this close up shows the emotion in the girl's face. Later on there is another close up on the girl's face, we see the emotions coming out, the tears are shown the pain is shown, this makes the audience feel sad, and sympathises with her.This shows how sad she is. The images follows what the girl is saying, there is a voice over with the sad toned music in the background. There is a mid-shot of the girl sitting down on the floor, we see that she is isolated and is surrounded by a closed place. The lighting of this mid- shot is quite dull indicating the dull life that she is living and the fact that her life has gone downhill. As she gets into the car it is dark and most bad things happens in the dark at night. However, the change in tone when she is talking about how Barnardo helped her to get her life back on track, makes the audience think that Barnardo is actually good therefore making her life much better. This makes them think that they should trust them as they helped the girl that was in trouble. By showing what they have done to help somehow and by that person themselves telling the story adds in the emotions and makes the reader feel sorry for her, this then makes the audience help the charity Barnardo. And the fact that they have used a child in this makes parents think of what if that happened with their child. This advert is a hard sell due to the fact that it has tapped in the emotions of the audience the sad emotion not like soft sell which tapped in the use of the emotion of desire . They have used the same video but added a happier music in the background to show how they have helped this  girl, which makes us the audience think twice of what we are seeing.

Music video

James Arthur

The fact that this video is in black and white it could connote the sadness of this, linking to the name of the song "say you wont let go", there is a number of close ups which is giving us a close up of the artists' expression which is very sad and grim. Despite the fact that  it is in black and white, there is a number light tones in the video, this could suggest how there is some light/ hope in the fact that the person wont let go. There is a narrative to this music video, it shows the growth of a couple, the black and white could also link to sadness as due to the fact that one of them dies and then we have a close up of the old man crying, this close up makes the audience feel sad as we feel like we were with them till one of them died . The light tones could suggest the light from heaven and the purity of this. This could be link with the representation, from Hall due to the fact that there is only white people, and there is a stereotypical view of a life. Since there is a stereotype of only white people there, this could reduce the fact that other races wont watch this, as they might not like the fact that no other races were shown in this.

Analysis of advert with theories

Heinz 

Due to the Semotics theory, the sign of this advert is sausage dogs in sausage costume running towards people in heinz costume bottle smiling at the dog running towards them. We think that they are going to eat the dogs due to the mid shots of their facial expression, especially the one with the beard that is pulling his beard like he  is thinking. However the mid shot showing this may be a humour tool, due tot he fact that they look quite weird wearing that. As they are showing a long shot and mid shots of the dogs some people think this is cute and cosy, which could suggest that the product is cosy too. And the fact that they have used family dressed in heinz costume could suggest that Heinz is for everyone and family members. However, some people may have an oppositional view of this, due to the fact that they might not like dogs and might find it offensive at the fact that they are dressed in a hot dog costume as this may put them off hot dogs and eating them.

Media Logo For Campaign

Moodboard.

The Conjuring 2

Poster

Due to the dark lighting we can tell that this is a horror movie. At the top of the poster it says "TRUE STORY" which taps into the audiences fear which may add in the hook of them wanting to watch the movie. Another thing that taps into the audiences' fear the fact that they use religion in this, normally in horror movies there some involvement in religion which therefore makes this even more scarier. The use of grey lighting and dull/ dark  lighting makes it a hook, there is a contrast with a light tone which attracts the audiences' eyes. At the bottom it says "FROM THE DIRECTOR OF THE CONJURING AND INSIDIOUS" this could be a promise of pleasure, pleasure of getting scared. Since those two movies are well known to be scary, so the fact that it has come from those directors it could suggest that they will be promised to be scared.  The main image is the hand with the cross with it, there is other image which is the a little girl, normally little girls frighten the audiences', as they might of seen 'The ring' or the previous 'Conjuring'. The fact that they have made a squeal means that they must of been it had good reviews. The poster also shows some horror, in the right hand corner of the poster you can see that there is a  scary figure lurking which interest people into watching this movie, this also gives the jist of what is going to happen in the movie.

                                               Trailer

                                   

 The two main actors we are introduced are Ed and Lorraine, if you have watched a lot of horror movies then you would know them very well, if not, they are well known for exorcism of ghosts. They are listening to a tape from what a priest gave them, and normally we associate priest to be the one to help, resulting to religion, normally when you are scared you go back to religion. On the tape we hear a deep scary voice, the producers of this trailer is getting the audience ready for the upcoming horror in the trailer and movie. Then the priest says that the" voice is coming from a 11 year old girl". This makes the audience frighten at this fact, as we think she may be possessed. The fact that it is a mid- shot of them in the house could suggest how it is maybe a normal thing for them. We are then shown where this is going to take place, London, compared to the previous scene where they were in the house where it was bright and sunny it then changes to a dull grey tone when they show the audience London. From then on there is a dark humming sound in the background whiles the actor is speaking this adds in the fear for the audience. The audience is shown the 4 children lining up, children are known to be a symbol for sad emotion, we feel sorry for them because they are children, especially since we know something bad is going to happen to them. We get a close up of the little girl screaming in the dark with only one source of light, the scream scares the audience, it was quick and we the agonizing pain in the girl's face. The close up of the tv screen, it breaks up in between which adds in the fear for the audience as we don't know is something is going to pop up, it is almost like teasing the audience. It blacks out everything and has the text in grey tone, it gives the audience a fact about the movie, as they say "documented" this could suggest that this could be a real story, this can link back to the poster above where it says "true story" which is there to frighten us.There is then a mid shot of the girl surrounded by cross, the daunting music creeps up as the cross turns upside down. An upside down cross is not a good sign, it is the sign of the devil, this therefore causes the audiences' fear rise up. As the trailer goes by, there is sudden silent, the audience is suddenly expecting something to pop up as there is a downward view of the little girl looking up at the pitch black space. Due to the fact that the camera angle is at an angle of the little girl it makes the audience feel like we are in the position of the little girl where we feel the fear of the little girl. As the scary person jumps out the pitch black corner we jump due to the sudden rise of the music and of the little girl screaming. We have a zoom in the lady's face as it rains, the rain normally symbolizes unfortunate, this could symbolize the unfortunate events in the future.

The Spy

The Spy

The genre of this trailer is comedy and action . As soon as the trailer starts, the camera zooms into a landscape, this landscape is very nice and clean. As it zooms into the landscape, it intrigues the view into seeing what this is about. Especially since there is a dramatic music in the background, this makes the audience feel intrigue. The audience is introduced to an attractive male in a suit which therefore hooks in the female audience, he then shows some action which makes the audience feel the beat of the trailer. The lighting is quite dark which could connote the seriousness of this situation. The trailer shows a stereotype that all movies have, the bad guy is a Russian person. As the scene of the bomb is shown the dramatic music creeps up more. The confrontation between the villain and the hero is intense, however as soon as the hero is sneezes and he shoots, shows a humor into this. The sudden silence, and the cut out of the dramatic music makes it funny. The mid shots of the actor's face makes the audience furthermore makes it more funny. It then changes the music to a more upbeat music which makes the audience feel the upbeat of the trailer and we automatically know that this is going to be a comedy movie.